Digital Communications Officer

Job Purpose

To assist in the implementation of the digital communication strategy and initiatives that enhance the company’s image, promote its services, and boost online presence. The Digital Communications Officer ensures timely, consistent and effective dissemination of information across the company’s digital platforms while supporting internal and external communication needs.

Key Result Areas

• Ability to collaborate across departments.
• Create and implement a comprehensive digital plan to ensure consistent, accurate and engaging messaging across the company website and social media platforms.
• Manage the Company’s social media platforms and ensure that all content published is customer centric, appropriate for each platform and optimized for reach and engagement to drive positive sentiment.
• Regularly update the website with news, customer information and any other relevant content.
• Support the Customer Experience digital team to respond to customer queries and inquiries promptly and professionally.
• Draft, edit and publish high quality digital content including customer notices, articles, infographics and social media posts to drive customer engagement.
• Collaborate with other departments to ensure all online communication is accurate, timely and aligned with the company objectives.
• Support the development and dissemination of internal communication materials, such as the internal staff newsletter, announcements, emailers and memos.
• Drive visibility of company events, campaigns, and other key initiatives through deliberate content planning and promotion.
• Plan, organize and coordinate online events and engagements including Webinars, spaces and live sessions to enhance audience interaction and reach.
• Track digital performance, analyze data and generate actionable insights to inform and continuously improve digital communication strategies.
• Perform any other duties as assigned by the supervisor.

Person Specifications

Academic Qualifications

• Bachelor’s degree in Mass Communication, Public Relations, Journalism or Digital Marketing.

Experience

• 3 years of professional experience in Digital Communications, Social Media and Digital Campaign Management, Content Creation, Web Development or a similar role in a power utility environment.

Competencies

• Knowledge of digital communication tools and platforms including social media content management systems.
• Strong written communication skills and competency to generate, produce and deliver content to a wide audience.
• Proficiency in using computer applications including Microsoft Office Suite, email/internet, and basic design software and applications such as Canva.
• Knowledge in Google and social media analytics is required.
• Strong interpersonal and verbal communication skills.
• Ability to prioritize tasks and meet deadlines with minimum supervision.
• High attention to detail and ability to handle multiple tasks effectively.