Sales Officer

Job Description

The Sales Officer is tasked with driving advertising and media revenue across FUFA’s broadcast and digital platforms by converting available media inventory into structured, sellable opportunities. This role is pivotal in ensuring FUFA Media Services—spanning TV, Radio, and Digital— delivers consistent commercial growth through strategic advertising, branded content, and integrated media partnerships.

Key Duties and Responsibilities

• Media revenue generation
• Sell advertising inventory across FUFA TV, FUFA Radio, and digital platforms
• Drive revenue from spot sales, sponsorships, and media integrations
• Deliver assigned media sales targets
• Inventory packaging & monetisation
• Package media inventory into clear, sellable offerings (pre-match, halftime, post-match, features, etc.)
• Develop rate cards and media sales packages aligned to programming
• Identify opportunities for branded content and sponsorship integration
• Agency & client relationships
• Build and maintain relationships with media agencies, advertisers, and direct clients
• Position FUFA media platforms as credible and valuable advertising channels
• Engage regularly with buyers to drive consistent demand
• Content & programming alignment
• Work closely with FMS (TV, Radio, Digital) teams to align sales opportunities with programming schedules
• Ensure commercial integration fits naturally within content
• Stay informed on upcoming fixtures, shows, and content plans
• Pipeline & performance tracking
• Maintain a structured media sales pipeline
• Track bookings, revenue performance, and advertiser activity
• Provide regular updates on sales performance and market feedback

Qualifications, Skills and Experience

• Bachelor’s degree in Marketing, Media, Business Administration, or related field
• CIM qualification (Certificate or Diploma) is an added advantage
• 3-5 years’ experience in media sales, advertising, or broadcast sales
• Experience working with media agencies and advertisers is highly desirable
• Understanding of media planning, buying, and audience dynamics

Personal Attributes

• Strong commercial drive and sales discipline
• Good understanding of media and audience behaviour
• Relationship-oriented with strong networking ability
• Confident communicator and presenter
• Structured and organised in managing pipeline and bookings
• Adaptable and responsive to fast-changing media environments
• Results-focused and accountable

How to Apply

Send CV with a Cover Letter and 3 References to: [[email protected]]