Digital Marketing Specialist

Key Responsibilities

• Digital Strategies: Create and execute plans for SEO, content, social media, and SMS campaigns.
• Social Media Management: Manage profiles (Facebook, Instagram, X, YouTube, TikTok), including scheduling, engagement, and community building.
• SEO & ASO: Conduct keyword research and implement techniques to boost website and app organic traffic and visibility.
• Content Creation: Produce blog posts, videos, infographics, and eBooks aligned with the brand voice.
• Paid Advertising: Manage PPC budgets, targeting, and tracking on Google Ads and social networks.
• SMS Marketing: Design campaigns, segment audiences, test content, and track conversions.
• Data & Analytics: Monitor campaign ROI and metrics using tools like Google Analytics and Tableau to optimize performance.
• Cross-Functional Collaboration: Work alongside sales, design, and product teams.

Key Performance Indicators (KPIs)

• User Growth: Minimum 3% month-over-month increase in user registrations in Uganda for each brand.
• Audience Growth: Minimum 3% MoM increase in followers on all social media channels.
• Strategy Meetings: One monthly meeting presenting new strategic ideas focused on promoting our apps.
• Content Output: Minimum 10 posts or videos per channel monthly (FB/IG/X/TikTok/YT) for each brand.
• SMS Execution: Manual SMS send outs scheduled daily (excluding Sundays) in alignment with the SMS sending calendar.

Minimum Requirements

• Diploma or Degree in Digital Business Marketing, Information Technology, Computer Science, or a related field.
• Proven experience in IT support or a similar role is an added advantage.
• Strong knowledge of fintech digital business operations.
• Good troubleshooting and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to work independently and as part of a team.

How to Apply:

All applications will be received and reviewed through the BrighterMonday Portal by clicking on the 'Apply Here' section