HEAD MARKETING, BRAND & COMMUNICATIONS

KEY RESPONSIBILITIES

BUSINESS AND FINANCIAL PERFORMANCE

• Develop and implement integrated marketing strategies aligned to revenue growth and profitability objectives.
• Translate business goals into actionable marketing and product plans.
• Drive product profitability, new product development, and market penetration.
• Manage and optimize marketing budgets to maximize return on investment (ROI).
• Monitor campaign effectiveness and report on performance and revenue contribution.
• Drive digital adoption, product uptake, and cross-selling initiatives.

Key Outcomes:

• Revenue growth
• Improved return on investment
• Increased product uptake

CUSTOMER CENTRICITY

• Develop and execute customer-driven marketing strategies.
• Ensure a consistent and compelling brand experience across all customer touchpoints.
• Leverage customer insights and feedback to improve products and services.
• Strengthen customer relationships and stakeholder engagement.

Key Outcomes:

• Improved customer satisfaction
• Brand loyalty

CONTROLS AND PROCESSES

• Ensure compliance with regulatory requirements and internal policies.
• Maintain strong brand governance and quality standards.
• Manage third-party vendors and agencies through effective SLAs and contracts.
• Track and report on marketing effectiveness and risks.
• Identify and mitigate reputational and operational risks.

Key Outcomes:

• Strong control environment
• Zero compliance breaches

MUST-WIN BATTLES

• Drive digital marketing transformation and innovation.
• Strengthen brand positioning and visibility in the market.
• Improve marketing ROI through data-driven insights.
• Enhance customer acquisition and retention.
• Support product growth and cross-selling initiatives.

Key Outcomes:

• Increased digital adoption
• Strong market brand leadership

PEOPLE MANAGEMENT

• Lead, coach, and develop a high-performing marketing team.
• Set clear performance objectives and conduct regular appraisals.
• Identify and address training and development needs.
• Promote a culture of collaboration, innovation, and accountability.

Key Outcome:

• Engaged and high-performing team

JOB PROFILE

QUALIFICATIONS

• Bachelor’s degree in marketing, Business Administration or related field.
• Postgraduate qualification/CIM is an added advantage

EXPERIENCE

8–10 years’ experience in marketing, preferably in banking or FMCG.

KEY COMPETENCIES

• Strategic thinking and business acumen
• Leadership and people management
• Strong communication and stakeholder engagement
• Analytical and data-driven decision-making skills

Diversity, Equity & Inclusion Commitment
Ecobank is committed to providing equal opportunities to all and fostering an inclusive and diverse workplace. To this end, we encourage applications from individuals regardless of their nationality, race, gender, age, social class, religion, beliefs, and disability while fully adhering to the local laws and regulations established. We ensure fair treatment and equal opportunity at every step of our recruitment process.

Recruitment Integrity

• Only shortlisted candidates will be contacted.
• Employment is conditional upon successful background checks and verification.