Job Description
Job Purpose:
To develop and execute customer-focused loyalty programs and payment solutions that drive customer engagement, retention, payment adoption, and business growth. The role ensures effective partnerships, systems, and cross-functional delivery to support seamless customer experience and operational efficiency.
Dimensions
- Program scope: Loyalty program across Fuel, Lubricants, LPG, CR, and other approved customer propositions.
- Payment portfolio: Growth and marketing of payment solutions across banks, telecoms, cash, and approved payment channels.
- Commercial impact: Customer acquisition, retention, loyalty engagement, payment adoption, transaction growth, and customer experience.
- Financial scope: Program budgets, business cases, ROI tracking, vendor costs, and partner terms.
- Stakeholder interface: Internal business teams, banks, telecoms, payment service providers, vendors, agencies, and site teams.
- Key performance measures: Loyalty enrolment, active usage, repeat purchase, transaction volumes, payment adoption, ROI, partner performance, and customer satisfaction.
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